Our Team

Paula Katkin is a senior marketing executive who leads integrated teams charged with positioning technology brands for growth. She has both client and agency experience with world-class firms including Mullen-Lowe and Verizon, where she had responsibility for a $40 million annual marketing budget and won the Chairman's Award for managing a successful global name change of two iconic American telecommunications brands post-merger.

A past co-chair of the VRARA Digital Health Committee, Paula specializes in helping technology companies make complex ideas easy to understand so customers can make better buying decisions, and advises a variety of clients on go-to-market strategy, creative development, and brand positioning. Paula holds a BA degree from the University of Pennsylvania, an MBA from New York University, and recently graduated with distinction from the Harvard Business Analytics Program of Harvard Business School.